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Businesses Unite For ‘Auto Extravganza’
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Businesses Unite For ‘Auto Extravganza’

Finding ways to promote and market the products and services a business provides is an important aspect of the work of any owner. Be it through traditional advertising such as newspapers, new avenues such as social media, or via events such as auto shows and open-days, getting the name and brand of a business in front of the public is vital.

Last month, a group of six automotive businesses – Sureline Body Repairs, Archerfield Auto & Marine Upholsterers, Elite Automotive, Custom Extreme Engineering, Red Devil Radiators and Air Conditioning and Coopers Plains Auto Electrical –  all of whom are experts in separate automotive fields and are located on the same street in the Brisbane suburb of Archerfield, came together to hold an event designed to do just that.

Called the Archerfield Auto Extravaganza, the open-day event was the brainchild of Paul and Jacinda Dawson, owners of Sureline Body Repairs, and was inspired by the cooperative relationship between the businesses - a relationship that has seen their street become a one-stop shop for anyone looking for a full range of automotive services.

“It occurred to me that we all work together,” said Paul. “We are all very good at what we do and we all have great confidence in each other, and if one us needs something done that one of the others can provide, then we will recommend them to our customers.”

With a working relationship like that, coming together on an idea such as the Auto Extravaganza was a given and the group worked on delivering a family-friendly and entertaining event. They brought together some beautiful vehicles to highlight their work and approached their individual suppliers for items to put in giveaway bags for those who attended the event. 

“We had support from companies including Downtown Toyota, Q Ford, Colourfast Auto & Industrial and R&J Batteries that meant we had some quality items to give away,” said Paul. “Prestige Paint & Panel also donated a door prize of Juice car cleaning and detailing products worth $500.”

The group also put on a barbecue, with the funds going to the RSPCA.

Pleased with how this inaugural event was received, Paul said the Auto Extravaganza may become a regular feature on all their calendars. 

“People from the Sunshine Coast to the Gold Coast called to say they would attend,” he said. “And even though there was some rain in the morning that stopped a few people from coming, it was a great success and we will look at holding another Extravaganza in a few months’ time.”

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MTA Queensland is the peak body representing the interests of employers in the retail, service and repair sectors of Queensland’s automotive industry.

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