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Clancy Harrip
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Audi Launches VR in European Dealerships

Audi is launching a fully-functional virtual reality application for customer consultation at dealerships. Dealers in Germany, the UK and Spain are now starting to deploy the virtual reality headset installation, with additional markets and locations to follow.

The company says that, with the VR solution, customers can be immersed in an extremely realistic experience by configuring their individual car and exploring even the smallest details from an extremely realistic perspective, selecting from millions of possible model and equipment variants

 The configured Audi is experienced in three dimensions and 360 degrees, with all light and sound effects. Various environments, times of day and light conditions also contribute to the true-to-life virtual experience of sitting in the car. The interior can also be observed from every perspective, down to the surface of the decorative inlays.

“With the VR experience, we have developed a fully-fledged sales tool for Audi dealers. It offers our customers more information and certainty when making their purchasing decision, as well as a special excitement factor,” says Nils Wollny, Head of Digital Business Strategy/Customer Experience at AUDI AG. “With this, we are taking the next step in our strategy to combine digital innovation with the strengths of the bricks-and-mortar dealership.”  

 The visualization through the Audi VR experience is based on the construction data of the Audi models, so there is even an ‘x-ray vision’ feature that allows tech-savvy users to also take a look beneath the surface of the car, into the structure of its technical components. 

In addition, the VR headset offers customers the chance to experience special Audi moments. Racing fans can, for instance, immerse themselves virtually in the atmosphere of the Le Mans 24 Hours race and get an up-close experience during a pit stop alongside the crew of mechanics.  

Audi says that virtual reality is used in numerous areas of the company – from sales and technical development to automotive production.  

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